your guide for every step of the branding and design process.

You have a vision for your brand. Here’s the process we use to get that vision out of your head and into the world to wow your customers.

our process.

brand identity

Your visual identity created for the best outcome.

For over 20 years, our designers have provided full visual brand identity design services to clients from funded startups to Fortune 500 companies across the globe.

Our process starts with the creation of three visual mood boards for the brand– based on our understanding of your brand, your competition, the market, your customer and your visual preferences. After a mood board is selected, we design a logo and a “brand world” that will show you two options for your full brand identity–including logos, color palettes, fonts and image styles. This “brand world” will show you two potential visual brands in force on collateral and websites.

Once one “brand world” is selected, we finalize the logo design, make any tweaks to the colors, fonts and images, and create a basic 7 page style guide for use across the brand.

If you have a physical product, we then use this knowledge to help you design your print packaging, then we start on your website design. If you don’t have a physical product, we then start on designing a website next.



Packaging design is tricky.

Packaging design is tricky.

Every industry has its own standards and we are experts in creating print packaging for the wellness, beauty and supplement industries.

Once you’ve selected your bottle, jar, pouch, box or other type of packaging, we work with you to define and design compelling packaging using elements of the brand identity. And not only that –we’ll help you with the hard parts too. One of the hardest parts of the packaging process is knowing the precise content a designer needs in order to create packaging that meets all FDA, USDA guidelines.

We start the content process by asking you to fill out a content spreadsheet for the packaging that helps you fill out the copy on the back of the package. Then, we work with your printer to obtain an engineering template that determines where each and every cut and fold will appear. Once that’s done, we use the engineering templates to provide you with a print-perfect design and send it to you for delivery to your packaging printer.


web design +

We keep your customer at the center of the process.

We start by gathering your website needs - do you need a single page site or multiple pages? Would you like to use a special plugin that creates Nutritional labels for your site? Would you like for us to suggest a design pattern that leads to the best business outcome?

We’ll ask all these questions up front to gain the knowledge we’ll need to craft your website. Once the features are identified, we begin creating a site map, which will identify each and every page of the site and how the pages work together.

Once the site map is complete, we begin the User Experience process by creating the wireframes, or “blueprints” for your site. During the wireframing process, we pay special attention to how users interact with and move throughout the site to create a compelling experience that will keep your customers coming back. Once wireframed, the site is written according to the blueprints. You can hire our writers, or write it yourself. Remember: writing a website is a sprint, not a marathon. We exclusively use website writing experts who have the skill to write concisely, compelling content that fits within the User Experience defined in the blueprints above.

Once the writing is complete, whether you write the site or use one of our writers, we design the entire site from start to finish, using your brand identity elements as the baseline for the look and feel.

All websites require imagery. To take your project up a notch, you can hire our photographers to do a photo shoot, or handle that yourself.

Website development immediately follows the website design. When the brand identity, packaging, wireframes, writing and photography are all defined, we write a set of functional requirements - or specifications - that the website developers will use to understand the specific coding requirements of your particular website.

Once the site is designed, our team of expert developers codes the site and you’re ready to launch! We create sites on Shopify, Wordpress, BigCommerce and Hubspot.


growth through

Our team of more than 35 world-class experts in brand identity, packaging design, UX/UI, web design, and web development is committed to helping bring your ideas to life and grow your business through design.