eCommerce Design & Experience
Metagenics retained us to help them create a new, updated eCommerce site tailored to their B2B2C business. Because Metagenics sells only through licensed practitioners, we had the dual challenge of not only highlighting products to potential customers, but also allowing practitioners to order directly from their site. In collaboration with their in house marketing team, we embarked on updating and upgrading Metagenics.com. Through this process, we focused on creating the best user experience for both patients and practitioners.