a complete brand identity.
In our brand identity process, we sought to update the time-honored barber pole, bringing the “old” and the “new” together using modern fonts and colors and a touch of luxurious gold. To further the upscale experience of their shops, we created new signage, whiskey tumblers, carafes and coffee cups that feature their branding, along with the idea of an upscale leather menu that clients receive upon walkin.