brand identity + photography direction + website

a bold and confident brand.

Kroma is an intelligent platform for professionals with an idea to pitch or present. Kroma is a presentation builder that’s fast, collaborative, and uses the power of AI to optimize for clarity. Kroma combines content, design, and technology to make your presentations more persuasive. It’s simple enough for anyone to use, but underneath the hood, Kroma gives your presentation superpowers, leveraging machine learning, color theory, data visualization, and organizational psychology to help you put out your very best work. It’s predictive, fast, and collaborative. And smart enough to stay out of your way. Kroma isn’t just AI - it’s Automated Inspiration.

step one

a complete brand refresh.

Using the idea of Automated Inspiration, we created a bold and simple approach to the brand identity design using the K as a brand icon. With the addition of custom “comet” iconography–to indicate motion and speed–and bold, fun imagery and illustrations, we combined these elements to create endless opportunities to show the idea of automated inspiration & the idea of creating order in your presentations.

step two


Once the website designs were in place, we worked diligently to select over a hundred images for the brand and the website based on the parameters we set forth in the brand identity process.

step three

website design.

Using the elements from the brand identity concept, we designed a custom Wordpress site that helped Kroma to fully articulate the product, its uses, and create multiple opportunities for the marketing team to communicate with customers and provide ways for new users to sign up. Once the site was designed, we assisted the Kroma team in selecting over a hundred images for the site and created dozens of custom illustrations to show the ideas behind each feature component.

the formula: branding + photography + web design.

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growth through

Our team of more than 35 world-class experts in brand identity, packaging design, UX/UI, web design, and web development is committed to helping bring your ideas to life and grow your business through design.