primal blueprint.

branding + photography art direction + website design

step one

a complete brand refresh.

Primal Blueprint’s web properties were growing and scaling. At this point, the Primal team reached out for help with a brand identity refresh to help bring their growing digital presence into alignment and create the basis for a successful, scalable future with a single yet flexible brand system.

step two

ecommerce website

The brand identity refresh also set the tone for a reimagined version of Primal Blueprint’s ecommerce store, which was on the verge of scaling to new levels with the addition of many new SKUs.

Together with the Primal Blueprint marketing team, we worked to bring the store’s navigation system, colors, fonts and photography together to create a newly-designed site. The new site features a highly extensible navigation system, beautiful photography, colors that have been A/B tested to ensure the best conversion rates, and best of all, great products made by great people!

the formula: branding + photography + web design.

what primal blueprint said...

Foundery5 has the uncanny ability to understand our design needs and deliver exceptional results on time.

Aaron Fox


Next project

spencer collection


growth through

Our team of more than 35 world-class experts in brand identity, packaging design, UX/UI, web design, and web development is committed to helping bring your ideas to life and grow your business through design.