spencer collection.

branding + website design + development

step one

a complete brand identity.

Melissa Spencer is a fine jeweler and artist who has built a strong reputation on her custom portrait jewelry and fine gemstone jewelry. In forming the Spencer Collection, Melissa expanded her vision to include gemstones for our entire lifestyle–from wearable fine jewelry innovations to home furnishings such as end tables, mirror frames, bowls, and even full room gemstone installations.

We collaborated with Spencer Collection to create a full brand identity package, based on the idea of the prismatic nature of light passing through gemstones. From logos to colors to photography art direction, we enjoyed a wonderful creative journey toward a brand that truly reflected the light, fun and beautiful nature of the business.

step two

e-commerce design & development.

Following the brand identity creation, we designed and developed a highly custom website allowing customers to create personalized portrait jewelry, purchase items from her extensive gemstone and lifestyle collections, and created a collaborative feature that allows customers to create custom necklaces and bracelets encapsulating the idea of Synesthesia, in which letters are seen as colors that are then formulated into customized enamel and gemstone jewelry.

the formula: branding + web design + development.

what spencer collection said...

The time we have shared discussing the brand has brought me to moments of clarity that I could not have achieved on my own. I am so grateful to rely on your wisdom of experience and great aesthetic style to bring this vision alive.

From the bottom of my heart, I want to thank you so much for your thoughtful direction, and management of this project. Having a beautiful, functional, and impressive website is a dream come true. I feel such comfort in the expertise of each person on this team for their unique talent.

The process of working with you and the team has also been enlightening regarding my perspective for my business. Which services are most important, and how to think about selling effectively online. I am so grateful for the personal growth which accompanies this project.

Melissa Spencer


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